Winner of 2 Gold and 1 Silver Evcom Screen Awards 2015, this animation made for Care International, tells the story of Hope and how a small loan helps her expand her business lifting her and her family out of poverty.
Care International wanted a sharable promo for Christmas 2014 to grow its 17,000 strong lender base. In addition to the Christmas campaign they were keen to have a version that could be used all year round. We subsequently shot two promos simultaneously – one with snow and tinsel, one without. The animation was shot in the Thieves Kitchen studio over six days and voiced by Joanna Lumley.
The film went online on social media platforms on the 3rd December 2014. By 3rd January 2015 Lendwithcare’s lender base had grown by 29%. Lending was double that of the previous year.