This summer HGTV, aka ‘Home and Garden TV' (one of the most loved channels in the US) expanded into Africa and Europe with this bespoke identity, created alongside the in-house team at Discovery EMEA and Thieves KItchen.
The creative concept ‘Happy Place’ celebrates the spirit of home as a safe sanctuary where you can be yourself without judgment or apology. Five characters were used to show happiness in their homes and whatever that meant to them – whether it was making coffee, taking a bath or enjoying a silent disco next to a sleeping baby.